SUSTAINABILITY CHARTER

FlorAmor is fully committed to sustainability. By structurally combining the forces of breeding, breeding, trading and marketing, the bar can be raised even higher.

United Nations Sustainable Development Goals

FlorAmor's sustainability charter is based on the United Nations' seventeen Sustainable Development Goals (SDGs). We focus on three specific pillars that span multiple SDGs. Specifically: reduce footprint, well-being and the third pillar: efficient infrastructure & operations.

But what exactly does this mean?

Reducing footprint

First this: our crops are cold crops and thus have a limited climate footprint. A sustainable base for Flandresse's azaleas, clivias and rhododendrons® and Hortinno®. But our footprint needs to be even smaller.

Our approach? We first map the existing situation, to then determine the exact quantitative and qualitative targets determine. Thus, we not only analyze the CO₂-footprint of energy in production, as well as water and chemical use. Turf reduction, in turn, is central to the peat-free transition program. In addition, we review and calculate the most efficient processes for bloom induction and frigid stores.

Also in the marketing the products we draw the sustainable line. An example: for our plant labels, we always choose the smallest production footprint at our suppliers. Ditto for the grow pots. Already since 2021 we use 100% recycled and recyclable grow pots with 30% less plastic.

Under the motto: ‘support your locals’, our breeding department ‘Floramor breeding’ also actively searches per continent for growers who are locally their products grow. The target? Within five years, ‘Floramor breeding’ aims to grow as many azaleas outside as within Europe, and to do so according to local market needs.

Wellbeing

'Making someone happy with every plant', We won't do it for less. Every step of the way, that's our ultimate goal. And not only our sales market benefits, but also our employees, visitors, trade relations and so on. Everyone has to experience this "feeling. How are we already doing that?

Language Bath -FlorAmor immerses non-native employees in a Dutch language course. The results are amazing and go far beyond boosting language skills. Especially the team spirit and social cohesion reap the benefits of this.
Come-against-cancer action - Floramor passionately puts its shoulders to the annual azalea action and sees this initiative grow every year. Floramor employees also take this to heart personally and cycle 1000 km together every year to do their bit again and again. In May, the Hortinno® azaleas cross the border to Italy to brighten up the annual campaign against cancer.
Parfumollis- Our breeding department ‘Floramor breeding’ is also doing its bit with the recently launched Parfumollis, so this year it is launching a new product under the Hortinno® brand name, the Parfumollis. A wonderfully fragrant mollis azalea, of which ‘Floramor breeding’ has no less than cede one-third of license revenue to a local charity.

Sustainable business is social entrepreneurship and a lucky plant like an azalea or clivia provides a nice support for this that we also like to involve the neighborhood in.

Efficient infrastructure and operations

Operational actions could also be better. Consider ergonomics. Where possible, we introduce further automation at FlorAmor but likewise at production partners or evaluate new production techniques. A master plan is drawn up for each production site to, for example soil softening accelerate.

Case in point. For several years, the plot borders of several production sites have been sown with wildflowers. A local beekeeper then places his hives here. This yearIn a top summer, the bees produced about 200 kg of honey. And we don't keep it for ourselves.

A beautiful and sustainable fulfillment of our purpose "To make someone happy with plants.