BLOOMING INTO EXCELLENCE

100% relief:
unique one-stop shop

FlorAmor is European market leader in the production and marketing of azaleas and, as a one-stop partner, offers a sophisticated range of seasonal and niche products. Each product bears the signature of craftsmanship, innovation and a sustainable vision.

With brands such as Hortinno® and Flandresse® we bring unique and distinctive plants to market. With passion, attention to detail and respect for people and nature. Our sustainable approach translates not only in our cultivation, but also in strong customer relationships and reliable delivery.

FlorAmor stands for kwality without compromise. Thanks to a wide range in shapes, sizes and varieties, we offer customers a total solution that inspires, unburdens and surprises.

We are building on that reputation with a forward-looking outlook. We invest purposefully in latest technologies to refine our cultivation, optimize processes and reduce our carbon footprint. This is how we continue to evolve according to tomorrow's needs, 100% our roots.

In addition to our well-known homegrown toppers, our offer also includes a carefully selected range of rhododendron, clivia, skimmia, kalmia, japonica evergreen, cordyline and various patio plants.

With that combination of tradition, innovation and reliability, we make every plant a promise that flourishes, today and in the future.

Discover the blooming story of FlorAmor here.

Our exclusive brands.

Hortinno® combines premium genetics with years of expertise, resulting in exclusive patented DNA.

As the European market leader within the azalea world, the brand guarantees innovation, durability and long-lasting beauty. With a broad, certified assortment, Hortinno brings® color, tranquility and nature in any interior.

The brand is not a label, but a promise of reliability, innovation and quality down to the smallest detail.

Flandresse® is more than a plant brand: it is a trusted partner for those who want to grow sustainably. A Flemish classic, pure finesse.

As one of the first recognized plant brands in Europe, Flandresse combines craftsmanship, quality and a unique level of service that extends throughout the chain.

What sets us apart? A deep-rooted passion, a flexible mindset and an offering that exudes confidence, from September to April.

With eye for tradition AND the future we build lasting relationships in the B2B market, as an extension of your promise to the customer.

Quality flowers and superior expertise from Flemish soil.

Deeply rooted sustainability, ready for a prosperous future.

For 35 years, FlorAmor has been working for reliability and beauty with respect for people and the environment.

Supported by the sustainability charter that embraces all 17 SDGs of the United Nations, we optimize cultivation, packaging and logistics. We strive to minimum energy consumption, maximum waste prevention and use of natural plant protection to best reduce our carbon footprint. We continue to work on our ambitious but realistic goals around water management, renewable energy and circular growth.

We sow flower meadows around our greenhouses that support the local bee population. It is just one tangible example of our ecological commitment that goes beyond our own production.

Powered by great roots, fueled by good vibes.

One team, same dream

CHRISTOPH

Idea-fueled Sales & Marketing Specialist

+32 476 84 11 20
+32 9 353 88 84
christoph.stevens@floramor.be

KRIS

Connection-driven Product Manager

+32 475 41 14 84
+32 9 326 93 53
kris.verhaegen@floramor.be

DANIELA

Reliable orders & Customer Service Coordinator

+32 9 326 93 50
daniela.stoycheva@floramor.be

GUDRUN

Plan-tastic Planning, Quality & Orders Specialist

+32 9 326 93 56
gudrun.bogaert@floramor.be

BIANCA

Smile-powered orders & Customer Service Manager

+32 9 353 88 81
+32 498 72 35 84
bianca.lievens@floramor.be

PETER

Operations & Compliance Wizard

+32 9 326 93 52
+32 473 58 23 87
peter.deseure@floramor.be

STEVEN

Scientific Research & Breeding Specialist

+32 476 23 28 27
steven.engelen@floramor.be

SILKE

Always-on devoted Account Manager

+32 475 57 02 64
silke.sercu@floramor.be

ALAIN

Passionate Managing Director

+32 9 326 93 51
+32 479 30 01 01
alain.de.mol@floramor.be

JOLIEN

People-first HR Officer

+32 9 326 93 54
jolien.baele@floramor.be

VANESSA

Accuracy-focused Finance & HR Manager

+32 9 326 93 55
+32 476 42 37 96
vanessa.van.puyvelde@floramor.be

KOEN

Chief Grower & Plant Whisperer

+32 475 95 37 44
koen.roggeman@floramor.be

PIET

Master Grower & Eco Guardian

+32 9 346 88 88
+32 478 36 06 54
piet.ravelingien@floramor.be

JASPER

Next gen craftsman grower & Nature's Ally

+32 493 07 35 25
jasper.ravelingien@floramor.be